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Featured case studies

Case studies

Priceline VIP homepage: “The ridiculously easy loyalty program”
Priceline VIPFrom Zero to 75M+: Designing a Scalable Loyalty Ecosystem0-1 Product Strategy · UI/UX · Branding
Spectrum mobile site: Say hi to fast internet and WiFi, and plan options for every need
Spectrum Digital Purchase ExperienceReimagining the purchase journey while evolving how teams build togetherProduct Strategy · UI/UX · AI-Assisted Prototyping
Meet Penny: Your AI Travel Assistant on the Priceline mobile site
Penny, AI Travel AssistantDesigning an AI-Native Travel ExperienceProduct Strategy · UI/UX · Emerging Tech
More case studies

Other highlights

Priceline app screens showing itinerary recommendations and neighborhood discovery
App EngagementProduct Strategy · UI/UX · User Research
Priceline app screens showing the refreshed brand
Brand Refresh & Platform ConsistencyProduct Strategy · UI/UX · Branding · User Testing
Baked by Melissa website shown on desktop, tablet and phone
Baked by MelissaDiscovery · UI/UX · Creative Direction
Riachuelo e-commerce site shown on desktop, laptop and phone
RiachueloDiscovery · UI/UX · International
Five Below personalization strategy slide
Five BelowUser Research · Consulting · Design Strategy

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The world is evolving faster than ever. I thrive at the intersection of emerging technology, leadership, and hands-on problem-solving, turning complexity into clarity and tackling challenges that truly matter.

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