Hi, I’m RyanFive Below
End-to-End Customer Experience Audit: Designing Insight Through Research
Problem
Five Below, a publicly traded discount retailer, needed a clear view of how shoppers move between in-store and digital channels, from discovery through purchase, so teams could decide where to invest next.
Approach
I led a cross-functional team at Corra that built an omnichannel research methodology. The research combined analytics review, heuristic and competitive analysis, user testing, stakeholder and customer interviews, and in-store research.
Solution
A research report that aligned internal teams around the customer journey and set a foundation for prioritizing future digital and omnichannel work.
At a glance
Let’s talk
The world is evolving faster than ever. I thrive at the intersection of emerging technology, leadership, and hands-on problem-solving, turning complexity into clarity and tackling challenges that truly matter.
I welcome the opportunity to connect and share more.
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