Hi, I’m Ryan
Ryan Leffel · Product Design Leader

I lead teams that turn complexity into clarity

Pairing craft, data, and insight to go after the right problems and accelerate meaningful impact.

Approach and Leadership ↓Selected work ↓
Portrait of Ryan Leffel

Approach and Leadership

I translate complex problems into clear, inspiring visions that teams rally behind.

  • +Created and scaled Priceline VIP, now with 75M+ members
  • +Directed design and research for Priceline’s core product
  • +iOS App: 1.1M+ reviews with a 4.8 rating
  • +Android App: 10M+ downloads worldwide

I turn ambiguity into clarity by involving diverse voices early and moving quickly from insight to action.

  • +Reduced workshop time by 75% while maintaining quality outcomes

I balance rapid experimentation with bold ideas to unlock lasting growth.

  • +Designed the strategy for ~100 experiments per month
  • +Achieved a 34% win rate, consistently delivering measurable results

I simplify complexity through storytelling and alignment, keeping stakeholders engaged and confident.

I empower individuals to grow, take ownership, and develop into leaders at every level.

  • +Transformed the least-engaged team into the most engaged
  • +Built and led high-performing global teams across multiple hubs

I explore emerging technologies through the lens of customer value, operational impact, and long-term product strategy.

  • +Led early AI initiatives focused on personalization, assistance, and discovery
  • +Partnered across product and engineering to bring new capabilities to market quickly
  • +Applied experimentation and research to validate emerging concepts responsibly
  • +Focused on scalable systems, governance, and sustainable innovation

I believe the best outcomes come from investing in people and enabling growth.

  • +Built a strong leadership bench of 4 Managers and 2 Directors, all promoted from within

I create environments where people feel safe, seen, and valued.

  • +Achieved 90% team retention over 4+ years

I focus on impact over activity, leading teams to deliver measurable results.

  • +My design and research teams contributed directly to year-over-year gross booking increases

I build trust through reliability and results, creating space for bold ideas to thrive.

Selected work

A few projects I’ve had the opportunity to lead with clarity, strategic insight, and product vision.

Priceline VIP homepage: “The ridiculously easy loyalty program”
Priceline VIP From Zero to 75M+: Designing a Scalable Loyalty Ecosystem0-1 Product Strategy · UI/UX · Branding
Spectrum mobile site: Say hi to fast internet and WiFi, and plan options for every need
Spectrum Digital Purchase Experience Reimagining the purchase journey while evolving how teams build togetherProduct Strategy · UI/UX · AI-Assisted Prototyping
Meet Penny: Your AI Travel Assistant on the Priceline mobile site
Penny, AI Travel Assistant Designing an AI-Native Travel ExperienceProduct Strategy · UI/UX · Emerging Tech
All case studies →

Clients

Brands I’ve helped evolve through e-commerce design and multi-channel strategy.

Where I’ve worked

Let’s talk

The world is evolving faster than ever. I thrive at the intersection of emerging technology, leadership, and hands-on problem-solving, turning complexity into clarity and tackling challenges that truly matter.

I welcome the opportunity to connect and share more.

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